With the growth of social media in both our professional and private life, it makes sense for a business or corporation to harness the power and reach of social media to promote, educate or engage the pubic about their product or service.Organized into five sections:(i) Social Communication(ii) Social Marketing(iii) Social Selling(iv) Social Business(v) Social ImpactThe book will share through cas...
Paperback: 256 pages
Publisher: Marshall Cavendish International (Asia) Pte Ltd (December 5, 2018)
Language: English
ISBN-10: 9814634352
ISBN-13: 978-9814634359
Product Dimensions: 5.9 x 0.9 x 8.3 inches
Amazon Rank: 5786324
Format: PDF ePub djvu ebook
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