Consumer Behaviour

Download Consumer Behaviour pdf epub

By Satish K Batra | Category: Business and Money ebooks | DMCA

We are all consumers living in a society. The most important concern for marketers is to influence consumer behaviour in a desired manner. This book attempts to answer the big question, 'Why do people behave the way they do as consumers of all sorts of goods and services?'The focus of this book is to acquaint management students with a managerial understanding and insight of our behaviour as consu...

Paperback: 544 pages
Publisher: Excel Books; 2nd Revised edition edition (January 5, 2009)
Language: English
ISBN-10: 8174466444
ISBN-13: 978-8174466440
Product Dimensions: 7.2 x 9.5 inches
Amazon Rank: 10715226
Format: PDF ePub TXT book


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