A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization....
Series: Harvard Business Review Book
Hardcover: 240 pages
Publisher: Harvard Business Review Press (February 2000)
Language: English
ISBN-10: 1578512387
ISBN-13: 978-1578512386
Product Dimensions: 6.4 x 0.9 x 9.4 inches
Amazon Rank: 1464354
Format: PDF Text TXT book
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